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ProjectGOLF
Three models on a grassy hill with golf attire under an overcast sky for HUGO GOLF, photographed by Gus&Lo.

HUGO GOLF 2026

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Description

This fashion campaign image for HUGO GOLF was directed and photographed by Gus&Lo, featuring styling and appearance by models Emmy Rappe, Julia Jamin, and Pau Ramis, with makeup by Jamal Musa. The scene depicts three models positioned across a lush green grassy hill under an overcast sky with distant mountains on the horizon. In the foreground, the lower half of a golfer holding a club is visible wearing a white skirt, white socks, and sneakers. Further back on the left, a male model walks across the slope wearing a grey sweater and light trousers, while a female golfer stands centrally in the distance holding a club. The lighting is soft and natural with cool tones, creating an editorial outdoor aesthetic.