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ProjectGOLF
Three models wearing golf apparel posed on a golf course near a golf cart under an overcast sky.

HUGO GOLF 2026

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Description

This image features an editorial golf campaign for HUGO, photographed by Gus and Lo with direction also by Gus and Lo and makeup by Jamal Musa. The shot showcases three models—Emmy Rappe, Julia Jamin, and Pau Ramis—posed on a verdant golf course next to a white golf cart under a soft, overcast sky. The foreground model wears a brown patterned sweater and a pleated skirt, while the seated male model wears a striped polo shirt and dark trousers, and the standing female model wears a dark polo, skirt, visor, and knee-high socks while holding a golf club. The composition captures a polished yet natural aesthetic with muted natural lighting and a serene outdoor backdrop of rolling green hills and distant mountains.