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ProjectGOLF
Three models wearing HUGO golf apparel standing outdoors on a green lawn with a lake and mountains in the background

HUGO GOLF 2026

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Description

This campaign image for HUGO GOLF features three models standing outdoors on a lush green lawn next to a calm body of water with distant mountains under an overcast sky. The models, styled in coordinated athletic and outerwear pieces, showcase contemporary golf fashion designed by Gus and Lo. The composition balances natural landscape elements with clean architectural apparel lines, utilizing soft daylight to highlight the textures of jackets, vests, and accessories.