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  • ·HUGO Blue Summer 2025 Lookbook by William Arcand
Brand
HUGO
ProjectHUGO Blue Summer 2025 Lookbook
Blonde male model in a striped tee, black crossbody bag, and baggy denim jeans standing against a teal textured backdrop.

HUGO HUGO Blue Summer 2025 Lookbook 2025

Associated creatives

William Arcand
William ArcandPhotographer
Edem Dossou
Edem DossouFashion Editor/Stylist
Jody Cuberli
Jody CuberliHair Stylist
Kenny Campbell
Kenny CampbellMakeup Artist
Benedikt Verheyen
Benedikt VerheyenCasting Director
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Bianca Martinello
Bianca MartinelloModel
Cristi Haina
Cristi HainaModel
Elias Monstrey
Elias MonstreyModel
Malik Derdak
Malik DerdakModel
Marnix Eyckmans
Marnix EyckmansModel
Morgan Porter
Morgan PorterModel

Tags

male model standingmale modelman standingblonde manbaggy blue jeansbaggy jeanswide leg denimblue jeansstriped t shirtstriped shirtblack crossbody bagcrossbody bag

Description

A full-length studio lookbook shot for the HUGO Blue Summer 2025 collection, photographed by William Arcand with styling by Edem Dossou. A blonde male model stands facing forward wearing a layered striped t-shirt over long sleeves, a black crossbody utility bag, and relaxed wide-leg blue denim jeans. A large professional cinema camera mounted on a boom arm is positioned in the upper left corner of the frame. The shoot is staged against a mottled teal and blue textured fabric backdrop illuminated by soft studio light.

Style

Editorial, Vertical, Cool

Techniques

Soft Light

Industries

Streetwear

Color

Denim (40%)
Olive (30%)
Jet Black (20%)

Background

Textured Backdrop

Context

Lookbook