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Brand
HUGO
ProjectHUGO Blue Summer 2025 Lookbook
Model with afro hair wearing a black butterfly tank top and light denim jeans seated on a dark leather couch.

HUGO HUGO Blue Summer 2025 Lookbook 2025

Associated creatives

William Arcand
William ArcandPhotographer
Edem Dossou
Edem DossouFashion Editor/Stylist
Jody Cuberli
Jody CuberliHair Stylist
Kenny Campbell
Kenny CampbellMakeup Artist
Benedikt Verheyen
Benedikt VerheyenCasting Director
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Bianca Martinello
Bianca MartinelloModel
Cristi Haina
Cristi HainaModel
Elias Monstrey
Elias MonstreyModel
Malik Derdak
Malik DerdakModel
Marnix Eyckmans
Marnix EyckmansModel
Morgan Porter
Morgan PorterModel

Tags

woman on leather couchwoman on couchblack butterfly tank topbutterfly tank topblack tank toplight wash denim jeanslight wash jeansdenim jeanslayered chain necklacessilver chain necklace

Description

Photographed by William Arcand for the HUGO Blue Summer 2025 lookbook with styling by Edem Dossou, a model with voluminous curly hair is seated comfortably on a dark leather couch against a textured blue-green wall. She wears a black tank top accented by a blue butterfly graphic at the chest, paired with layered silver chain necklaces and loose-fitting, light-wash denim jeans. The cool-toned, soft ambient lighting emphasizes the relaxed streetwear aesthetic and casual posture.

Style

Editorial, Vertical, Cool

Techniques

Soft Light

Industries

Streetwear

Color

Off-White (50%)
Off-Black (40%)

Background

Textured Backdrop, Library

Context

Lookbook