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Brand
HUGO
ProjectHUGO Blue Summer 2025 Lookbook
Low-angle portrait of a woman in a light blue bucket hat, black crop top, and striped pants against a textured teal backdrop.

HUGO HUGO Blue Summer 2025 Lookbook 2025

Associated creatives

William Arcand
William ArcandPhotographer
Edem Dossou
Edem DossouFashion Editor/Stylist
Jody Cuberli
Jody CuberliHair Stylist
Kenny Campbell
Kenny CampbellMakeup Artist
Benedikt Verheyen
Benedikt VerheyenCasting Director
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Bianca Martinello
Bianca MartinelloModel
Cristi Haina
Cristi HainaModel
Elias Monstrey
Elias MonstreyModel
Malik Derdak
Malik DerdakModel
Marnix Eyckmans
Marnix EyckmansModel
Morgan Porter
Morgan PorterModel

Tags

woman in bucket hatwoman wearing bucket hatbucket hatdenim bucket hatblack crop topcrop topstriped pantsstriped denim pants

Description

A low-angle studio portrait for the HUGO Blue Summer 2025 lookbook shot by photographer William Arcand. The model wears a light blue washed denim bucket hat, a black long-sleeve fitted crop top featuring subtle chest detailing, and light blue striped denim trousers. Soft studio lighting illuminates the subject against a textured, mottled deep teal backdrop.

Style

Vertical, Commercial, Cool

Techniques

Soft Light

Industries

Streetwear

Color

Jet Black (50%)
Denim (30%)

Background

Textured Backdrop, Library

Context

Lookbook