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Brand
HUGO
ProjectHUGO Blue Summer 2025 Lookbook
Model wearing a light blue patterned denim jacket, matching shorts, white crop top, baseball cap, and holding a cobalt blue handbag.

HUGO HUGO Blue Summer 2025 Lookbook 2025

Associated creatives

William Arcand
William ArcandPhotographer
Edem Dossou
Edem DossouFashion Editor/Stylist
Jody Cuberli
Jody CuberliHair Stylist
Kenny Campbell
Kenny CampbellMakeup Artist
Benedikt Verheyen
Benedikt VerheyenCasting Director
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Bianca Martinello
Bianca MartinelloModel
Cristi Haina
Cristi HainaModel
Elias Monstrey
Elias MonstreyModel
Malik Derdak
Malik DerdakModel
Marnix Eyckmans
Marnix EyckmansModel
Morgan Porter
Morgan PorterModel

Tags

woman in denim jacketdenim jacketlight blue denim jacketmatching denim shortsdenim shortswhite crop topcropped white t shirtlight blue baseball capbaseball capcobalt blue handbagblue handbagstructured handbag

Description

A fashion portrait from the HUGO Blue Summer 2025 Lookbook shot by William Arcand with styling by Edem Dossou. The model stands against a textured, cool-toned petrol blue painted studio backdrop. She wears a washed light blue denim jacket featuring allover tonal script detailing, paired with matching denim shorts and a cropped white crewneck t-shirt. Accessorized with a pale blue embroidered baseball cap pulled low over her eyes and a structured cobalt blue handbag, the look blends casual denim utility with modern streetwear aesthetics under diffused studio lighting.

Style

Vertical, Commercial, Cool, Clean

Techniques

Soft Light

Industries

Streetwear

Color

Denim (50%)
Pure White (30%)
Cobalt (20%)

Background

Textured Backdrop, Library

Context

Lookbook