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Brand
HUGO
ProjectHUGO Blue Summer 2025 Lookbook
Model with long blonde hair wearing a white short-sleeve button-up shirt, sunglasses, and a black strap against a textured teal background

HUGO HUGO Blue Summer 2025 Lookbook 2025

Associated creatives

William Arcand
William ArcandPhotographer
Edem Dossou
Edem DossouFashion Editor/Stylist
Jody Cuberli
Jody CuberliHair Stylist
Kenny Campbell
Kenny CampbellMakeup Artist
Benedikt Verheyen
Benedikt VerheyenCasting Director
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Bianca Martinello
Bianca MartinelloModel
Cristi Haina
Cristi HainaModel
Elias Monstrey
Elias MonstreyModel
Malik Derdak
Malik DerdakModel
Marnix Eyckmans
Marnix EyckmansModel
Morgan Porter
Morgan PorterModel

Tags

model with blonde hairblonde hairmodelwhite shirtbutton up shirtsunglasses

Description

This portrait from the HUGO Blue Summer 2025 lookbook features a model with long blonde hair posing against a textured teal backdrop. The subject wears a crisp white short-sleeve button-up shirt featuring a brand patch on the chest, paired with dark wraparound sunglasses and a black crossbody strap cutting diagonally across the torso. The lighting is soft and directional, accentuating the clean lines of the apparel and the rich depth of the background. Photographed by William Arcand with styling by Edem Dossou, hair by Jody Cuberli, and makeup by Kenny Campbell.