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  • ·HUGO Blue Summer 2025 lookbook portrait by William Arcand
Model standing in a blue sweater and white cargo pants next to a black leather sofa against a teal textured backdrop.

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This portrait for the HUGO Blue Summer 2025 lookbook features a model captured on set by photographer William Arcand, styled by Edem Dossou with hair by Jody Cuberli and makeup by Kenny Campbell. The male model wears a textured blue knit sweater paired with relaxed white cargo pants and dark sandals. He stands on a mottled teal canvas floor next to a dark black leather sofa, while a professional camera setup is partially visible in the upper right corner of the frame. The scene utilizes a moody, rich colour palette with soft directional lighting that enhances the tactile fabrics of the apparel.