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  • ·HM S/S 2026 Campaign fashion editorial by Senta Simond
Model Loli Bahia squatting in a white blouse and dark trousers against a minimalist plain white background.

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This fashion editorial image for the H&M S/S 2026 campaign features model Loli Bahia photographed by Senta Simond, with fashion direction by Elodie David Touboul and design by Eliana Masgalos. The subject is captured in a crouched pose, wearing a loose white long-sleeved blouse with ruffled sleeve details, dark trousers, and strappy reddish-brown heeled sandals. The composition uses a clean, minimalist aesthetic set against a plain white studio background with soft lighting. The image emphasizes fluid silhouettes and clean lines.