H&M H&M S/S 2026 CAMPAIGN 2026

Description

This fashion editorial image from the H&M S/S 2026 campaign features model Loli Bahia photographed by Senta Simond with fashion direction by Elodie David Touboul and design by Eliana Masgalos. The subject is captured from behind, wearing a structured black jacket with intricate tonal embroidery across the yoke and shoulders, paired with blue denim jeans. The lighting is soft and directional, highlighting the rich textures of the embroidered fabric against a clean, light-toned seamless background. The overall composition centers on the tactile details of the outerwear piece.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign