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  • ·HM SS 2026 campaign fashion editorial by Senta Simond
Close-up fashion editorial shot of model Loli Bahia wearing a black leather jacket, white shirt, and statement pendant necklace.

H&M H&M S/S 2026 CAMPAIGN 2026

Associated creatives

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Description

This fashion editorial image from the H&M S/S 2026 campaign features model Loli Bahia captured by photographer Senta Simond, with fashion direction by Elodie David Touboul and design by Eliana Masgalos. The mid-torso shot focuses on textured layers, showcasing an open black leather jacket, an unbuttoned white blouse, dark trousers with a black belt, and a long statement pendant necklace featuring dark polished stones and a tassel. The lighting is bright and clean, highlighting the fabric textures and smooth composition against a minimalist studio background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (30%)
Chocolate (20%)

Background

White Seamless

Context

Advertising Campaign