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  • ·H&M S/S 2026 Campaign with model Loli Bahia
BrandH&M
ProjectH&M S/S 2026 CAMPAIGN
Model Loli Bahia wearing a black and white tailored garment against a light grey studio background.

H&M H&M S/S 2026 CAMPAIGN 2026

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Senta Simond
Senta SimondPhotographer
Elodie David Touboul
Elodie David TouboulFashion Director
Loli Bahia
Loli BahiaModel

Tags

loli bahiamodel loli bahiawoman wearing black and white outfitblack and white outfittailored garmentblack dresswhite blazer

Description

This fashion campaign image for the H&M S/S 2026 project features model Loli Bahia wearing a structured black and white tailored garment against a neutral grey studio background. Photographed by Senta Simond with fashion direction by Elodie David Touboul and design by Eliana Masgalos, the portrait employs soft studio lighting to highlight the clean lines and contrasting tones of the attire. The model stands with a composed expression, her hands resting near a thin belt featuring an ornate buckle.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign