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  • ·HM S/S 2026 campaign fashion editorial by Senta Simond
Model Loli Bahia wearing a black textured crop top and voluminous dark skirt against a plain white background for H and M

H&M H&M S/S 2026 CAMPAIGN 2026

Associated creatives

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Description

Fashion editorial photograph for the H&M S/S 2026 campaign, captured by photographer Senta Simond with fashion direction by Elodie David Touboul and design by Eliana Masgalos. Model Loli Bahia is positioned centrally against a minimal white seamless background, wearing a black textured fringe crop top and a voluminous dark skirt. The lighting is soft and even, highlighting the tactile surfaces of the garments and the clean studio composition. The image showcases modern design and clean styling for the commercial campaign.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign