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  • ·HM S/S 2026 Campaign fashion portrait by Senta Simond
BrandH&M
ProjectH&M S/S 2026 CAMPAIGN
Model wearing a white blouse with voluminous sleeves and a tassel necklace against a white background

H&M H&M S/S 2026 CAMPAIGN 2026

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Senta Simond
Senta SimondPhotographer
Elodie David Touboul
Elodie David TouboulFashion Director
Loli Bahia
Loli BahiaModel

Tags

woman wearing white blousewhite blousevoluminous sleevesballoon sleevesmodel in white blousewoman in white blouse

Description

This fashion campaign portrait for H&M S/S 2026 features model Loli Bahia photographed by Senta Simond with fashion direction by Elodie David Touboul and design by Eliana Masgalos. The subject wears a lightweight white blouse featuring dramatic, voluminous balloon sleeves with gathered cuffs, paired with dark trousers. A long black cord necklace with dark polished beads and a prominent tassel hangs down the front. The soft natural lighting illuminates the composition against a clean white backdrop, highlighting the fluid textures of the garments.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (60%)
Jet Black (40%)

Background

White Seamless

Context

Advertising Campaign