H&M H&M S/S 2026 CAMPAIGN 2026

Description

This fashion campaign image for H&M Spring/Summer 2026 features model Loli Bahia standing against a white textured background. She wears an oversized black high-neck jacket with a front zipper and matching black shorts. The lighting is soft and natural, emphasizing the clean composition and dark tones of the attire. Photographed by Senta Simond with fashion direction by Elodie David Touboul and design by Eliana Masgalos.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign