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  • ·HM SS 2026 campaign white embroidered jacket portrait
BrandH&M
ProjectH&M S/S 2026 CAMPAIGN
Model Loli Bahia seated on a white floor wearing an embroidered white jacket and matching cutout trousers for H&M.

H&M H&M S/S 2026 CAMPAIGN 2026

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Senta Simond
Senta SimondPhotographer
Elodie David Touboul
Elodie David TouboulFashion Director
Loli Bahia
Loli BahiaModel

Tags

model in white embroidered jacketwhite embroidered jacketembroidered jacketwhite jacketjacketwhite trouserscutout trouserstrouserswoman seated on floorwoman seatedwoman

Description

Model Loli Bahia is seated on a bright white studio floor in a portrait from the H&M S/S 2026 campaign, photographed by Senta Simond with fashion direction by Elodie David Touboul. She wears an open, textured white embroidered jacket designed by Eliana Masgalos, paired with matching wide-leg trousers featuring decorative cutouts along the side seams. Natural daylight streams across the plain background, highlighting the subtle grain and soft shadows of the scene.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White (100%)

Background

White Seamless

Context

Advertising Campaign