H&M H&M Move: Gym campaign 2026

Description

An advertising image from the H&M Move Gym campaign photographed by Rory Griffin and styled by Lara De Pretto. The frame captures a woman in profile view with her hair slicked back into a neat bun, wearing a black workout crop top and high-waisted activewear shorts. She grips wooden gymnastic rings suspended from red and white striped webbing straps. Strong directional sunlight illuminates her arms and upper torso against a minimalist neutral concrete wall.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Hard Light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign