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BrandH&M
ProjectH&M Move: Gym campaign
Close-up profile of a woman with hair styled in a high bun holding wooden gymnastic rings under bright direct sunlight.

H&M H&M Move: Gym campaign 2026

Associated creatives

Rory Griffin
Rory GriffinPhotographer
Lara De Pretto
Lara De PrettoFashion Editor/Stylist

Tags

woman holding gymnastic ringswoman with gymnastic ringsgymnastic ringswooden gymnastic ringswoman in black activewearblack activewear tophigh bun hairstyleslicked back bun

Description

A close-up profile portrait captured in direct, high-contrast sunlight for the H&M Move Gym campaign. A woman with hair pulled tightly into a sleek top bun looks downward while gripping wooden gymnastic rings suspended from red and cream webbing straps. She wears a black activewear top with delicate strap details, highlighted by strong sunlit contours on her shoulder and collarbone. The background consists of a smooth, neutral-toned concrete surface with subtle linear paneling.

Style

Vertical, Commercial, Warm

Techniques

Hard Light

Industries

Sportswear

Color

Jet Black (30%)

Background

Concrete Texture

Context

Advertising Campaign