H&M H&M Move: Gym campaign 2026

Description

A man lies on a textured concrete surface under direct, bright sunlight during a training session for the H&M Move Gym campaign. He wears a fitted white athletic t-shirt, with his arm raised overhead resting on his brow, displaying small black ink tattoos on his inner arm and wrist. Harsh overhead lighting casts a sharp, defined shadow across the ground behind him, highlighting the glistening sweat on his face and chest. The shot captures an authentic moment of physical recovery and high-exertion training, styled by Lara De Pretto and photographed by Rory Griffin.

Style

Vertical, Commercial

Techniques

Hard Light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign