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Brand
H&M
ProjectH&M Move: Gym campaign
Man in a grey sleeveless shirt exercising with battle ropes alongside a woman outdoors against a concrete wall.

H&M H&M Move: Gym campaign 2026

Associated creatives

Rory Griffin
Rory GriffinPhotographer
Lara De Pretto
Lara De PrettoFashion Editor/Stylist

Tags

man training with battle ropesman with battle ropesbattle ropes workoutbattle ropesman exercisinggrey sleeveless shirtgrey athletic tanklight athletic shortsblack running shoes

Description

A man in a grey sleeveless athletic top and light-toned shorts performs battle rope exercises in an outdoor gym setting. Behind him, a woman in a white crop top and black shorts leans down toward a water bottle next to concrete atlas stones. The scene is illuminated by direct, hard daylight casting strong shadows across the concrete ground and neutral wall.

Style

Vertical, Commercial, Action, Clean

Techniques

Hard Light

Industries

Sportswear

Color

Jet Black (20%)
Medium Grey (30%)
Off-White (30%)

Background

Concrete Texture

Context

Advertising Campaign