H&M H&M Move: Gym campaign 2026

Description

Shot for the H&M Move gym campaign by photographer Rory Griffin with styling by Lara De Pretto, this outdoor fitness shoot captures functional athletic training in hard natural sunlight. In the foreground, a man in a slate grey sleeveless tank top, beige running shorts, black crew socks, and black training sneakers assumes a dynamic squat stance while gripping heavy battle ropes. In the background, a woman wearing a white athletic crop top, black shorts, and white running shoes reaches down beside concrete training spheres. The setting features pale textured walls, outdoor concrete flooring, and strong directional daylight casting crisp shadows across the training space.

Style

Vertical, Commercial, Polished

Techniques

Hard Light

Industries

Sportswear

Color

Context

Advertising Campaign