H&M H&M Move: Gym campaign 2026

Description

Captured by photographer Rory Griffin for the H&M Move: Gym campaign with styling by Lara De Pretto, this image frames an outdoor training session under bright natural sunlight. A woman in a black athletic top is positioned closely in the foreground with her arm raised toward her temple. In the midground, a man in a cream sleeveless shirt and grey training shorts stands near a metal workout rig set against a textured concrete wall.

Style

Vertical, Commercial, Warm, Clean

Techniques

Hard Light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign