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Brand
H&M
ProjectH&M Move: Gym campaign
Close-up of woman's arm in foreground with man standing in sleeveless shirt by outdoor workout rig in H&M Move campaign.

H&M H&M Move: Gym campaign 2026

Associated creatives

Rory Griffin
Rory GriffinPhotographer
Lara De Pretto
Lara De PrettoFashion Editor/Stylist

Tags

woman in athletic topwoman athletic wearathletic womanman in sleeveless shirtman sleeveless shirtman training shortsoutdoor workout gear

Description

Captured by photographer Rory Griffin for the H&M Move: Gym campaign with styling by Lara De Pretto, this image frames an outdoor training session under bright natural sunlight. A woman in a black athletic top is positioned closely in the foreground with her arm raised toward her temple. In the midground, a man in a cream sleeveless shirt and grey training shorts stands near a metal workout rig set against a textured concrete wall.