H&M H&M Move: Gym campaign 2026

Description

A close-up shot captures an athlete in intense physical exertion during outdoor training for the H&M Move Gym campaign. The subject carries a heavy black weighted fitness bag across his shoulders, grimacing with focused effort in direct, harsh sunlight. He wears a sweat-marked, light beige sleeveless training shirt featuring subtle chest lettering, paired with a small wrist tattoo and closely cropped hair. Photographed by Rory Griffin with styling by Lara De Pretto, the frame emphasizes raw athletic intensity with warm tones and textured concrete surroundings.

Style

Vertical, Commercial, Warm, Raw, Action

Techniques

Hard Light

Industries

Sportswear

Color

Context

Advertising Campaign