H&M H&M Move: Gym campaign 2026

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A close-up shot captures an athlete in intense physical exertion during outdoor training for the H&M Move Gym campaign. The subject carries a heavy black weighted fitness bag across his shoulders, grimacing with focused effort in direct, harsh sunlight. He wears a sweat-marked, light beige sleeveless training shirt featuring subtle chest lettering, paired with a small wrist tattoo and closely cropped hair. Photographed by Rory Griffin with styling by Lara De Pretto, the frame emphasizes raw athletic intensity with warm tones and textured concrete surroundings.