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High-angle close-up of a man with short cropped dark hair looking down in a white athletic t-shirt.

H&M H&M Move: Gym campaign 2026

About

A close-up, high-angle portrait focuses on the crown and textured crop of a man looking down while wearing a white performance athletic shirt. Captured with high-contrast, direct lighting, the frame emphasizes the clean lines of the haircut and the subtle texture of the activewear fabric against an abstract neutral background.

Brand

H&M

Project

H&M H&M Move: Gym campaign 2026

Keywords

man looking downman in white shirtcropped dark hairshort haircutathletic shirtwhite sportswear topperformance t shirt

Credits

Rory Griffin
Photographer
Lara De Pretto
Fashion Editor/Stylist

Styles

VerticalCommercialDesaturatedGraphic

Techniques

Hard Light

Industries

Sportswear

Background

Solid Colour

Context

Advertising Campaign