H&M H&M Move: Gym campaign 2026

Description

Captured in sharp profile against a textured pale wall, two athletes run side by side under direct, bright sunlight. The female runner in the foreground wears a black crop top sports bra, matching high-waisted biker shorts, and dark wraparound sunglasses with her hair styled in a sleek high bun. Behind her, the male runner wears a cream sleeveless muscle tank and grey athletic shorts mid-stride. Shot by photographer Rory Griffin and styled by Lara De Pretto for the H&M Move gym campaign, the composition emphasizes athleticism, clean silhouettes, and dynamic movement.

Style

Vertical, Commercial, Action, Clean

Techniques

Hard Light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign