H&M H&M Move: Gym campaign 2026

Description

A commercial portrait from the H&M Move: Gym campaign, photographed by Rory Griffin with styling by Lara De Pretto. The image shows a woman looking downward under intense, high-angled sunlight, wearing a minimalist black scoop-neck athletic tank top. Her hair is neatly slicked back into a low bun, and her skin catches a subtle athletic sheen. High-contrast, sharp shadows define her jawline, collarbone, and shoulders against a pale beige concrete background.

Style

Vertical, Commercial, Minimalist

Techniques

Hard Light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign