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Rear view of a man wearing a white tank top and unbuttoned shirt off his shoulder against a plain white background.

H&M Functional Essentials 2026

About

A rear over-the-shoulder view of a male model for the H&M Functional Essentials project. The subject wears a fitted white ribbed tank top with an unbuttoned white shirt draped loosely off his right shoulder, exposing an arm tattoo. The shot is captured in high-key soft studio light against a clean white seamless backdrop with a minimalist, monochrome aesthetic. Photography is by Mark Rabadan with creative direction by Georgina Kim.

Brand

H&M

Project

H&M Functional Essentials 2026

Keywords

man in white tank topman from behindwhite tank toptank topwhite sleeveless shirtsleeveless shirtwhite shirtunbuttoned shirt

Credits

Mark Rabadan
Photographer
Georgina Kim
Creative Director
Rendy Giorgini
Model
Vilma Sjöberg
Model

Styles

EditorialVerticalCleanMinimalist

Techniques

Soft Light

Industries

High Street Fashion

Background

White Seamless
Residential Building

Context

Advertising Campaign
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