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BrandH&M
ProjectFunctional Essentials
Rear view of a man wearing a white tank top and unbuttoned shirt off his shoulder against a plain white background.

H&M Functional Essentials 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Rendy Giorgini
Rendy GiorginiModel
Vilma Sjöberg
Vilma SjöbergModel

Tags

man in white tank topman from behindwhite tank toptank topwhite sleeveless shirtsleeveless shirtwhite shirtunbuttoned shirt

Description

A rear over-the-shoulder view of a male model for the H&M Functional Essentials project. The subject wears a fitted white ribbed tank top with an unbuttoned white shirt draped loosely off his right shoulder, exposing an arm tattoo. The shot is captured in high-key soft studio light against a clean white seamless backdrop with a minimalist, monochrome aesthetic. Photography is by Mark Rabadan with creative direction by Georgina Kim.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Pure White (50%)
Off-Black (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign