
H&M Functional Essentials 2026
About
A rear over-the-shoulder view of a male model for the H&M Functional Essentials project. The subject wears a fitted white ribbed tank top with an unbuttoned white shirt draped loosely off his right shoulder, exposing an arm tattoo. The shot is captured in high-key soft studio light against a clean white seamless backdrop with a minimalist, monochrome aesthetic. Photography is by Mark Rabadan with creative direction by Georgina Kim.
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Background
White Seamless
Residential Building
Context
Advertising Campaign


























