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Blonde model walking in a black sleeveless v-neck top with white trim and black wide-leg trousers against a white backdrop.

H&M Functional Essentials 2026

About

A blonde model walks in dynamic stride across a clean white studio space for H&M's Functional Essentials collection. She is dressed in a fitted black sleeveless V-neck top finished with subtle white piping along the neckline and hemline, paired with flowing, high-waisted black wide-leg trousers. Draped loosely around her forearms is a black jacket or coat that trails behind her movement. Diffused high-key studio lighting creates soft shadows across the seamless white floor, highlighting the clean lines and tailored silhouette of the monochrome ensemble.

Brand

H&M

Project

H&M Functional Essentials 2026

Keywords

woman walkingblonde womanblack vestblack sleeveless topv neck knit topblack wide leg trousersblack trouserswide leg pants

Credits

Mark Rabadan
Photographer
Georgina Kim
Creative Director
Rendy Giorgini
Model
Vilma Sjöberg
Model

Styles

VerticalCommercialCleanMinimalist

Techniques

Soft Light

Industries

High Street Fashion

Background

White Seamless
Residential Building

Context

Advertising Campaign
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