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BrandH&M
ProjectFunctional Essentials
Model wearing a white tank top, cream wide-leg trousers, and a white shirt tied at the waist against a white studio background.

H&M Functional Essentials 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Rendy Giorgini
Rendy GiorginiModel
Vilma Sjöberg
Vilma SjöbergModel

Tags

woman in white tank topwhite tank toptank topcream wide leg trouserswide leg trouserswhite shirt tied around waistshirt tied around waistblack thong sandalsblack flip flops

Description

A full-length lookbook image for H&M's Functional Essentials project, photographed by Mark Rabadan with creative direction by Georgina Kim. Model Vilma Sjöberg walks directly toward the camera against an uninterrupted white seamless studio backdrop. She wears a fitted white ribbed scoop-neck tank top, high-waisted cream wide-leg trousers, and a white button-up shirt tied loosely around her waist. A thin dark belt defines the waistline, paired with black minimalist flip-flop sandals. Even, soft studio lighting illuminates the look, emphasizing clean lines and understated casual tailoring.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Pure White (50%)
Off-White (40%)

Background

White Seamless, Residential Building

Context

Lookbook