Brand
ProjectFunctional Essentials

H&M Functional Essentials 2026
Associated creatives
Tags
Description
A full-length lookbook image for H&M's Functional Essentials project, photographed by Mark Rabadan with creative direction by Georgina Kim. Model Vilma Sjöberg walks directly toward the camera against an uninterrupted white seamless studio backdrop. She wears a fitted white ribbed scoop-neck tank top, high-waisted cream wide-leg trousers, and a white button-up shirt tied loosely around her waist. A thin dark belt defines the waistline, paired with black minimalist flip-flop sandals. Even, soft studio lighting illuminates the look, emphasizing clean lines and understated casual tailoring.
