BrandH&M
ProjectFunctional Essentials

H&M Functional Essentials 2026
Associated creatives
Tags
Description
A full-length studio photograph captures model Vilma Sjöberg in a monochromatic black ensemble for the H&M Functional Essentials campaign. The look features a black short-sleeved crewneck t-shirt paired with a matching black skirt layered over relaxed black trousers with split-hem cuffs. Posing against a clean white seamless backdrop, the model sports wet-styled blonde hair, black thong sandals, and a delicate gold bangle on the left wrist. The scene is illuminated with soft, balanced studio lighting.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (80%)
Background
White Seamless, Residential Building
Context
Lookbook
