BrandH&M
ProjectFunctional Essentials

H&M Functional Essentials 2026
Associated creatives
Tags
Description
Photographed by Mark Rabadan with creative direction by Georgina Kim for H&M's Functional Essentials project, model Vilma Sjöberg stands full length against an off-white studio backdrop. She wears a minimalist monochrome black outfit comprising a crewneck sleeveless ribbed tank top, a tailored knee-length skirt layered over matching slim trousers with front-slit hems, and black flat thong sandals. Soft, even lighting fills the studio space, emphasizing the clean silhouette and modern layering of the garments.
Style
Vertical, Clean, Minimalist, Commercial
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (90%)
Background
White Seamless, House
Context
Lookbook
