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BrandH&M
ProjectFunctional Essentials
Male model in a black tank top and black trousers walking forward in a bright white studio setting.

H&M Functional Essentials 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Rendy Giorgini
Rendy GiorginiModel
Vilma Sjöberg
Vilma SjöbergModel

Tags

man in black tank topblack tank toptank topblack trouserstrousersman walkingmale model walkingmale model

Description

A full-length fashion portrait from the H&M Functional Essentials campaign captures a male model walking forward across a bright white studio floor. He wears an all-black ensemble featuring a fitted sleeveless tank top and relaxed, wide-leg trousers. Delicate tattoos are visible across his arms and shoulders under clean, diffused studio lighting. The minimal composition isolates the subject against an open, high-key white background.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (100%)

Background

White Seamless, Residential Building

Context

Advertising Campaign