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  • ·Vilma Sjöberg for H&M Functional Essentials
BrandH&M
ProjectFunctional Essentials
Model Vilma Sjöberg in a white tank top and white trousers with a shirt tied at the waist against a white studio background.

H&M Functional Essentials 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Rendy Giorgini
Rendy GiorginiModel
Vilma Sjöberg
Vilma SjöbergModel

Tags

vilma sjobergvilma sjoberg posingblonde woman posingblonde womanwoman in white tank topwhite tank topribbed tank toptank topwhite wide leg trouserswhite trousersshirt tied around waisttied shirt waist

Description

Shot by photographer Mark Rabadan with creative direction by Georgina Kim, model Vilma Sjöberg presents a minimalist look for H&M's Functional Essentials project. The black-and-white studio portrait highlights a white scoop-neck ribbed tank top paired with relaxed trousers and a long-sleeve shirt tied around the waist. Soft studio lighting on a seamless white background provides a clean, modern aesthetic.

Style

Editorial, Vertical, Monochrome, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Pure White (80%)

Background

White Seamless

Context

Lookbook