H&M Functional Essentials 2026

Description

A striking black and white close-up portrait of model Rendy Giorgini for the H&M Functional Essentials campaign. Photographed by Mark Rabadan with creative direction by Georgina Kim, the frame is tightly cropped around the subject's face, accentuating detailed facial features and a subtle hoop earring. Bright high-key lighting illuminates the profile against a clean white seamless backdrop.

Style

Horizontal, Monochrome, Editorial, Minimalist

Techniques

High-key

Industries

High Street Fashion

Color

Background

White Seamless, Residential Building

Context

Advertising Campaign