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  • ·H&M Functional Essentials Campaign by Mark Rabadan
BrandH&M
ProjectFunctional Essentials
Vilma Sjöberg wears a sleeveless black tank top and matching black skirt against a white studio background for H&M.

H&M Functional Essentials 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Rendy Giorgini
Rendy GiorginiModel
Vilma Sjöberg
Vilma SjöbergModel

Tags

vilma sjöbergblack sleeveless topblack tank topsleeveless topblack skirtblonde woman posingblonde womanwoman posing

Description

Vilma Sjöberg poses for the H&M Functional Essentials project, photographed by Mark Rabadan with creative direction by Georgina Kim. Standing in front of a white seamless studio backdrop, she is styled in a minimalist black sleeveless crewneck top paired with a tailored black lower garment. The lighting is soft and even, highlighting the clean silhouette and understated monochromatic palette of the contemporary wardrobe essentials.

Style

Vertical, Clean, Minimalist, Commercial

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (90%)

Background

White Seamless

Context

Lookbook