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Black and white close-up profile portrait of a woman with wet blonde hair in a black top against a white studio background.

H&M Functional Essentials 2026

About

A close-up black-and-white profile portrait of model Vilma Sjöberg for the H&M Functional Essentials project. The subject features wet, swept-back light hair and wears a dark strap top, posed against a stark white seamless backdrop. Soft, diffused lighting emphasizes facial contours and natural texture in a clean, minimalist composition photographed by Mark Rabadan with creative direction by Georgina Kim.

Brand

H&M

Project

H&M Functional Essentials 2026

Keywords

woman profile portraitwoman profileprofile portraitwet hair lookwet hairblack topvilma sjoberg

Credits

Mark Rabadan
Photographer
Georgina Kim
Creative Director
Rendy Giorgini
Model
Vilma Sjöberg
Model

Styles

HorizontalMonochromeMinimalistEditorial

Techniques

Soft Light

Industries

High Street Fashion

Background

White Seamless
Residential Building

Context

Advertising Campaign
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