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BrandH&M
ProjectFunctional Essentials
Black and white close-up profile portrait of a woman with wet blonde hair in a black top against a white studio background.

H&M Functional Essentials 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Rendy Giorgini
Rendy GiorginiModel
Vilma Sjöberg
Vilma SjöbergModel

Tags

woman profile portraitwoman profileprofile portraitwet hair lookwet hairblack topvilma sjoberg

Description

A close-up black-and-white profile portrait of model Vilma Sjöberg for the H&M Functional Essentials project. The subject features wet, swept-back light hair and wears a dark strap top, posed against a stark white seamless backdrop. Soft, diffused lighting emphasizes facial contours and natural texture in a clean, minimalist composition photographed by Mark Rabadan with creative direction by Georgina Kim.

Style

Horizontal, Monochrome, Minimalist, Editorial

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (30%)
Off-White (30%)

Background

White Seamless, Residential Building

Context

Advertising Campaign