Ari Marcopoulos, New York

Description

This minimalist commercial image features gold typography centered on a clean white background. On the left side, the text reads "EVERYTHING THAT IS ESSENTIAL, NOTHING THAT IS NOT." On the right side, the iconic Adidas Trefoil logo sits above the text "KING PUSH X ADIDAS EQT 2016". The composition relies on extensive negative space and high-end graphic design principles, captured by photographer Ari Marcopoulos in New York. The lighting is bright and even, highlighting the metallic gold ink used for all text elements.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign