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Brand
Helmut Lang
ProjectHelmut Lang Resort 25
Blonde model wearing an olive green bomber jacket on a city street crosswalk

Helmut Lang Helmut Lang Resort 25 2024

Associated creatives

Peter Do
Peter DoDesigner
Philipp Paulus
Philipp PaulusPhotographer
Jason Rider
Jason RiderFashion Editor/Stylist
Becca Thandi Halev
Becca Thandi HalevArt Director
Nero
NeroHair Stylist
Michaela Bosch
Michaela BoschMakeup Artist
Anita Bitton
Anita BittonCasting Director
Richard Nguyen
Richard NguyenCasting Director
Leah Stammer
Leah StammerProducer
Wei Li Wang
Wei Li WangProducer
Colin Jones
Colin JonesModel
Mathieu Simoneau
Mathieu SimoneauModel

Tags

blonde model wearing olive jacketblonde modelmodel wearing olive jacketolive jacketbomber jacketolive bomber jacket

Description

A blonde model is captured outdoors on a city street crosswalk for the Helmut Lang Resort 25 campaign, photographed by Philipp Paulus. The subject wears an olive green bomber jacket paired with a matching skirt, glancing back over her shoulder toward the camera. Natural sunlight illuminates the urban setting, casting sharp shadows on the paved road and crosswalk lines. The background reveals city architecture, street signs, and distant vehicles under a partly cloudy sky.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Olive (100%)

Background

Street

Context

Advertising Campaign, Lookbook