Helmut Lang Helmut Lang Resort 25 2024

Description

This fashion campaign portrait from the Helmut Lang Resort 25 collection was photographed by Philipp Paulus with styling by Jason Rider and art direction by Becca Thandi Halev. The image features a model with long blonde hair wearing an olive green sleeveless draped top. Backlit by natural sunlight filtering through the canopy, the figure stands outdoors against a background of lush green trees and foliage. The composition uses natural lighting to create a radiant rim light effect around the subject, enhancing the organic textures and the rich, earthy tones of the garment.

Style

Editorial, Vertical, Earthy, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Forest

Context

Advertising Campaign