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Brand
Helmut Lang
ProjectHelmut Lang Resort 25
Two models wearing white shirts and dark trousers outdoors on a city street for Helmut Lang Resort 25

Helmut Lang Helmut Lang Resort 25 2024

Associated creatives

Peter Do
Peter DoDesigner
Philipp Paulus
Philipp PaulusPhotographer
Jason Rider
Jason RiderFashion Editor/Stylist
Becca Thandi Halev
Becca Thandi HalevArt Director
Nero
NeroHair Stylist
Michaela Bosch
Michaela BoschMakeup Artist
Anita Bitton
Anita BittonCasting Director
Richard Nguyen
Richard NguyenCasting Director
Leah Stammer
Leah StammerProducer
Wei Li Wang
Wei Li WangProducer
Colin Jones
Colin JonesModel
Mathieu Simoneau
Mathieu SimoneauModel

Tags

two models on city streettwo modelsmodels on streetmodel in white shirtwhite shirtdark trousershelmut lang branding

Description

Helmut Lang Resort 25 campaign photographed by Philipp Paulus with fashion styling by Jason Rider and art direction by Becca Thandi Halev. Two models stand on a city street next to parked cars, wearing crisp white shirts and dark trousers against a backdrop of classic brick buildings. The scene captures an authentic editorial atmosphere with natural daylight illuminating the urban setting. Hair styling by Nero and makeup by Michaela Bosch complete the polished look for this designer presentation.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Street

Context

Advertising Campaign