Helmut Lang Helmut Lang Resort 25 2024

Description

This fashion editorial image from the Helmut Lang Resort 25 collection features a blonde female model walking outdoors on an urban street near a crosswalk. She wears a dark olive green sleeveless top and matching trousers, looking back over her shoulder toward the camera. Natural sunlight illuminates the scene, casting soft shadows on the pavement. In the blurred foreground, a person in a dark jacket walks past, while another figure is visible in the background. The campaign was photographed by Philipp Paulus with fashion editing and styling by Jason Rider, art direction by Becca Thandi Halev, hair styling by Nero, makeup by Michaela Bosch, casting by Anita Bitton and Richard Nguyen, and production by Leah Stammer and Wei Li Wang.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign