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Model wearing a grey blazer and dark trousers standing outdoors on a paved path lined with trees.

Helmut Lang Helmut Lang Resort 25 2024

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Description

A portrait of a male model standing outdoors on a paved pathway during the Helmut Lang Resort 25 campaign. The subject wears an oversized grey blazer layered over a dark shirt and matching dark trousers. Natural dappled sunlight filters through the overhead canopy of mature trees lining the path. Captured by photographer Philipp Paulus with styling by Jason Rider, the image presents a moody yet understated contemporary menswear aesthetic.

Style

Editorial, Lifestyle, Vertical, Moody

Techniques

Analogue / film, Natural light

Industries

Menswear

Color

Medium Grey (50%)
Jet Black (50%)

Background

Park

Context

Advertising Campaign, Lookbook