Helmut Lang Helmut Lang Resort 25 2024

Description

This fashion editorial photograph for Helmut Lang Resort 25 captures a model from behind walking across a city street crosswalk. The central figure wears an olive green crewneck sweatshirt featuring prominent embossed letter branding across the back, paired with a matching skirt. Natural daylight illuminates the urban outdoor setting, which includes a zebra crossing, sidewalk, overhead traffic infrastructure, and green trees under a partly cloudy blue sky. The composition employs a vertical framing style with sharp focus on the apparel textures and clean color grading.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Lookbook