Helmut Lang: Helmut Lang Resort 25

Nov 2024

The Helmut Lang Resort 25 campaign captures a grounded, contemporary vision for the brand, balancing architectural precision with the organic grit of urban environments. Photographed by Philipp Paulus, the editorial series leans into a minimalist aesthetic, utilizing natural light to define the sharp tailoring and diverse textures of the collection. Art director Becca Thandi Halev and stylist Jason Rider establish a cohesive visual language that anchors the apparel against city streets, stone facades, and dense woodland settings. The campaign imagery highlights a raw, authentic approach, focusing on movement and candid expression through an editorial lens that bridges classic streetwear elements with refined, monochromatic silhouettes.

Editorial, Vertical, Warm, Clean

Natural light

Lookbook, Advertising Campaign