Helmut Lang

Nov 2024

The Helmut Lang Resort 25 campaign captures the house's signature minimalist aesthetic through a series of candid, location-based portraits. Shot by photographer Philipp Paulus with art direction by Becca Thandi Halev, the series juxtaposes high-fashion tailoring against gritty urban backdrops and quiet, natural landscapes. The collection, envisioned by designer Peter Do, leans into structural silhouettes and layered textures—from olive green utility sets and classic white shirting to metallic, sequin-embellished outerwear. Fashion editor and stylist Jason Rider balances these sharp lines with an organic, raw sensibility, further emphasized by Nero’s clean hair styling and Michaela Bosch’s understated makeup. Produced by Leah Stammer and Wei Li Wang, the campaign utilizes natural light to ground the editorial, moving between architectural stone exteriors and leafy city streets. The work relies on the interplay of light and shadow to highlight material details, maintaining a cohesive, authentic register across all imagery.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Lookbook, Advertising Campaign