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·2024
·Helmut Lang Resort 25

Blonde female model wearing a white tank top outdoors on a city street for Helmut Lang Resort 25

Model in short-sleeve black button-up shirt standing on a city street with urban architecture in the background.

Model seen from behind wearing an olive green crewneck sweatshirt with embossed Helmut Lang branding crossing a city crosswalk.

Male model in a black zip-up jacket and trousers standing with arms crossed against a pale stone wall

Model in a black shirt and pleated skirt standing against a light stone building exterior for Helmut Lang

Model with blonde hair wearing a black textured shirt posing against an industrial shipping container exterior.

Model with long blonde hair wearing a beige long-sleeved top standing outdoors with trees and sunlight in the background.

Model walking on a city sidewalk wearing a long taupe draped dress for Helmut Lang Resort 25

Model with long blonde hair wearing an olive green sleeveless top outdoors against a backdrop of trees

Model wearing a grey blazer and dark trousers standing outdoors on a paved path lined with trees.

Portrait of a male model wearing a dark long-sleeve top outdoors against a backdrop of trees in a park.

Model in a black asymmetrical dress posing against an exterior stone wall under warm directional sunlight.

Low angle shot of a blonde woman wearing a black sequined top against a green foliage background

Model with long blonde hair wearing a black sequined top outdoors against a leafy background with red berries.

Model standing outdoors near a lamp post along a paved path bordered by trees, wearing a dark sequined jacket.

Portrait of a blonde model wearing a sleeveless black leather button-up shirt outdoors against an overcast sky

Two models wearing white shirts and dark trousers outdoors on a city street for Helmut Lang Resort 25

Model with blonde hair wearing a crisp white collared shirt outdoors against a building exterior background

Model in dark sleeveless top and trousers looking back while walking on a city street near a pedestrian crossing.

Model with long blonde hair wearing a sleeveless dark olive top outdoors on a city street against classic architecture

Helmut Lang Helmut Lang Resort 25 2024

About

The Helmut Lang Resort 25 campaign captures a grounded, contemporary vision for the brand, balancing architectural precision with the organic grit of urban environments. Photographed by Philipp Paulus, the editorial series leans into a minimalist aesthetic, utilizing natural light to define the sharp tailoring and diverse textures of the collection. Art director Becca Thandi Halev and stylist Jason Rider establish a cohesive visual language that anchors the apparel against city streets, stone facades, and dense woodland settings. The campaign imagery highlights a raw, authentic approach, focusing on movement and candid expression through an editorial lens that bridges classic streetwear elements with refined, monochromatic silhouettes.