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Brand
Helmut Lang
ProjectHelmut Lang Resort 25
Model in brown denim jacket and matching jeans posing in front of a yellow school bus outdoors

Helmut Lang Helmut Lang Resort 25 2024

Associated creatives

Peter Do
Peter DoDesigner
Philipp Paulus
Philipp PaulusPhotographer
Jason Rider
Jason RiderFashion Editor/Stylist
Becca Thandi Halev
Becca Thandi HalevArt Director
Nero
NeroHair Stylist
Michaela Bosch
Michaela BoschMakeup Artist
Anita Bitton
Anita BittonCasting Director
Richard Nguyen
Richard NguyenCasting Director
Leah Stammer
Leah StammerProducer
Wei Li Wang
Wei Li WangProducer
Colin Jones
Colin JonesModel
Mathieu Simoneau
Mathieu SimoneauModel

Tags

male model posingmale modelmodel posingbrown denim jacketdenim jacketbrown jacketbrown jeansmenswear

Description

Helmut Lang Resort 25 campaign image photographed by Philipp Paulus, featuring a male model posing outdoors with a yellow school bus in the background. Styled by Jason Rider with art direction by Becca Thandi Halev, the portrait captures a textured brown denim jacket and matching jeans. Natural lighting highlights the gritty urban setting and contemporary menswear styling. Hair by Nero and makeup by Michaela Bosch complete the look.

Style

Editorial, Vertical, Gritty

Techniques

Natural light

Industries

Designer Fashion

Color

Chocolate (60%)
Charcoal (40%)

Background

Street

Context

Advertising Campaign