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Brand
Helmut Lang
ProjectHelmut Lang Resort 25
Model in a black dress and boots standing against a concrete wall with autumn leaves on the ground for Helmut Lang

Helmut Lang Helmut Lang Resort 25 2024

Associated creatives

Peter Do
Peter DoDesigner
Philipp Paulus
Philipp PaulusPhotographer
Jason Rider
Jason RiderFashion Editor/Stylist
Becca Thandi Halev
Becca Thandi HalevArt Director
Nero
NeroHair Stylist
Michaela Bosch
Michaela BoschMakeup Artist
Anita Bitton
Anita BittonCasting Director
Richard Nguyen
Richard NguyenCasting Director
Leah Stammer
Leah StammerProducer
Wei Li Wang
Wei Li WangProducer
Colin Jones
Colin JonesModel
Mathieu Simoneau
Mathieu SimoneauModel

Tags

woman in black dressblack dresswoman standingknee high bootsblack boots

Description

This fashion campaign image for Helmut Lang Resort 25 features a model posing against a weathered concrete wall. The model wears a fitted black dress paired with knee-high black boots. Fallen autumn leaves are scattered on the ground at the base of the wall. The warm lighting casts a distinct shadow to the side of the subject, creating high contrast. Philipp Paulus photographed the campaign with styling by Jason Rider and art direction by Becca Thandi Halev.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (30%)

Background

Concrete Texture

Context

Advertising Campaign