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  • ·Gucci Lido Spring 2025 Campaign Editorial by Jim Goldberg
ProjectLido Spring 2025 Ad Campaign
Man wearing a white shirt leaning against a stone pillar by the ocean with handwritten text across the sky.

Lido Spring 2025 Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaCreative Director
Rubberband. (Jason Sondock & Simon Davis)
Rubberband. (Jason Sondock & Simon Davis)Director
Jim Goldberg
Jim GoldbergPhotographer
Aliocha Schneider
Aliocha SchneiderModels
Daisy Edgar-Jones
Daisy Edgar-JonesModels
and David Jonsson
and David JonssonModels
Virginie Benarroch
Virginie BenarrochStylist
Lukas Tralmer
Lukas TralmerHair
Jo Baker
Jo BakerMakeup for Daisy Edgar-Jones
Christelle Cocquet
Christelle CocquetMakeup for Aliocha Schneider & David Jonsson

Tags

man leaning on stone pillarman leaning on pillarman near oceanwhite shirtman in white shirtwhite collared shirt

Description

This image from the Gucci Lido Spring 2025 ad campaign, photographed by Jim Goldberg with creative direction by Riccardo Zanola, features a man leaning against a stone pillar overlooking the ocean. He wears a white collared shirt with an anchor motif and dark trousers. Handwritten pink text arches across the upper sky against the natural outdoor backdrop.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Ocean

Context

Advertising Campaign