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  • ·Gucci Lido Spring 2025 Campaign Sailboat Editorial
BrandGucci
ProjectLido Spring 2025 Ad Campaign
Woman wearing floral print top, green sunglasses, and headscarf seated on a wooden sailboat deck with ocean background

Gucci Lido Spring 2025 Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaCreative Director
Rubberband. (Jason Sondock & Simon Davis)
Rubberband. (Jason Sondock & Simon Davis)Director
Jim Goldberg
Jim GoldbergPhotographer
Aliocha Schneider
Aliocha SchneiderModels
Daisy Edgar-Jones
Daisy Edgar-JonesModels
and David Jonsson
and David JonssonModels
Virginie Benarroch
Virginie BenarrochStylist
Lukas Tralmer
Lukas TralmerHair
Jo Baker
Jo BakerMakeup for Daisy Edgar-Jones
Christelle Cocquet
Christelle CocquetMakeup for Aliocha Schneider & David Jonsson

Tags

woman on sailboatwomansailboatfloral print topfloral toptopgreen sunglassessunglassesheadscarfdaisy edgar-jones

Description

This image is part of the Gucci Lido Spring 2025 ad campaign, photographed by Jim Goldberg with creative direction by Riccardo Zanola and styling by Virginie Benarroch. The shot features actress Daisy Edgar-Jones seated on the wooden deck of a sailing yacht underway on the water. She wears a floral-patterned white top with bright green trim, matching green sunglasses, and a patterned headscarf tied around her hair. The composition captures a sunlit nautical setting with coastal mountains visible across the water in the background. Hand-written handwritten text overlay appears on the right side of the frame.

Style

Editorial, Horizontal, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Lime (30%)

Background

Ocean

Context

Advertising Campaign