Gucci Lido Spring 2025 Ad Campaign 2025

Description

This image from the Gucci Lido Spring 2025 ad campaign was photographed by Jim Goldberg with creative direction by Riccardo Zanola. The scene features models Aliocha Schneider and Daisy Edgar-Jones posing outdoors on a balcony overlooking the sea and a coastal town. Aliocha wears a white button-down shirt with an embroidered anchor motif paired with black trousers, while Daisy wears a white tunic and holds a straw shoulder bag with a chain strap. The natural daylight highlights the coastal environment, framed by green foliage on the railing and a large pine tree behind them. Handwritten red text appears across the top sky portion of the frame.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Bridge

Context

Advertising Campaign