Gucci Lido Spring 2025 Ad Campaign 2025

Description

This image is part of the Gucci Lido Spring 2025 ad campaign, photographed by Jim Goldberg with creative direction by Riccardo Zanola and styling by Virginie Benarroch. The scene captures models Aliocha Schneider, Daisy Edgar-Jones, and David Jonsson relaxing on the wooden deck of a sailboat surrounded by open ocean water under natural daylight. Daisy Edgar-Jones lies on a vibrant pink towel wearing a red swimsuit, while Aliocha Schneider and David Jonsson lounge nearby in casual resort wear. Hand-drawn text annotations naming the models are visible on the deck surfaces. The composition highlights a fresh, sunlit aesthetic typical of a luxury lifestyle editorial.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Ocean

Context

Advertising Campaign